Global Dog
Global Dog
The social network dedicated to dogs.
Global Dog
Client: Laurie Chen, CEO/Founder, Global Dog
Roles: Team Lead, Research, UX/UI Design, Usability Testing
Goal: Connecting dog owners and lovers
Tools: Omnigraffle, Axure
The Opportunity
Our client came to us with a general idea for a social network for dog owners to connect around common interests. She also wanted to incorporate a way for users to connect with and support animal welfare organizations.
Potential Obstacles
- Differentiation from other social networking sites
- Differentiation from other dog-centric sites/apps
- Incorporating dog welfare
To overcome these obstacles, my team utilized a variety of research methods (eg: competitive analysis, user interviews (five subjects), affinity diagram) to gather data, brainstorm potential solutions and create a primary persona to design for. Based on our research, our team decided that the best approach for our client would be to position Global Dog as a dog-centric social networking site where content can be filtered, organized and curated based on specific interests.
Global Dog Benefits
- Freedom to join groups to connect around common interests
- Freedom to easily apply content filters to view content based on specific mood and context of user
Global Dog primary persona
Design
All wireframes and mockups were created in Axure. I took ownership of the feed and filtering wireframes and mockups shown below.
Design Goals
- Help users quickly find and discover content that they are interested in
- Connect users around common interests
- Make it fun
- Make it easy to use
My Responsibilities
- Site Architecture
- Use cases, user stories and scenarios
- Feed and Filtering wireframes and mockups
- Ensuring design, content and tone consistency
Global Dog site map
Global Dog grayscale wireframes
Global Dog high fidelity wireframes
Results
- Produced a clickable prototype of a dog-centric social networking mobile app.
- The prototype scored well in both SUS and SEQ.
- Users were enthusiastic about the Global Dog prototype and expressed willingness to download and sign up.
- Our client is in the process of pitching to investors and finding developers to build the prototype.