Neighborhood Bingo | Class Project

Explore your neighborhood. Play Bingo. Win stuff.

May 26, 2016

Background

Neighborhood Bingo started from a group project while I was enrolled in General Assembly’s User Experience Design Immersive program. It was a 10 week full time course.

our goal

Design an app to promote social and community cohesion among millennials in Seattle.

My Role

I was responsible for end-to-end UX from research to execution of prototypes and high-fidelity mockups. My team also consisted of two other designers. What do we know?

What do we know?

Our first step was to conduct user interviews with our target demographic. We wanted to find out how millenials living in the Seattle area that use mobile apps felt about a number of topics ranging from social lives, their neighborhoods, and gaming habits. This generative research would help point us in the right direction for our app.

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We wanted to make sure we were designing based on our primary persona

Ideation

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Test and Learn

Considerations

Lorem ipsum dolor sit amet, nostrum albucius posidonium vix eu
Eu mea novum iudico, conceptam adolescens repudiandae ea vel.
Nusquam volutpat nec eu. Ius id ludus homero, at usu scripta rationibus.
Lorem ipsum dolor sit amet, nostrum albucius posidonium vix eu.

Final Solution

Clickable prototype made in Adobe XD to test new table formatting improvements in the authoring platform.

View Prototype

Results

The end result of our team's work was a mobile bingo game where users filled their bingo squares by experiencing different activities in their neighborhood. The game format would provide rewards to further motivate our persona to keep playing while providing features to address their needs, goals and barriers.

Usability testing revealed a marked improvement from v1 to v2, along with a high level of interest and excitement in Neighborhood Bingo. Notable delight was observed in regards to the "fun" aspects of the game, such as Ferdinand the Frenchie, the mascot of the game that celebrates achievements and that users can buy "swag" for.

Next Steps

Scaling to other neighborhoods and cities

Creation of additional game "mascots" to buy swag for
Additional usability testing and optimization of gameplay